On the Road: New Orleans
A courier ride-along through New Orleans, connecting the route, the city and the team member who knows it best.
Creator collection / Employee storytellingBehind
Behind
the Route
Courier ride-alongs and employee interviews that put the people behind FedEx at the center of the story.
Across New Orleans, San Francisco, Alaska and the golf course, I joined team members in their environment to uncover the personality, local knowledge and human effort behind every delivery.
(01) Featured storiesAlong for
Along for
the ride
On the Road: San Francisco
An employee-led look at delivery through one of the country’s most recognizable and demanding cities.
On the Road: Alaska
A ride-along through Fairbanks showing the urgency, scale and human side of rural delivery.
On the Course
A conversation with a FedEx team member working behind the scenes at the FedEx St. Jude Championship.
My role
Creative concepting, interviewing and on-camera talent. I helped turn employee expertise into approachable social-first stories, guiding the conversation while keeping each team member’s personality and experience at the center.