NFL / San Francisco
Super Bowl LX
552KImpressions
29.8KEngagements
5.4%Engagement rate
Social creative strategist / creatorSelected work 2024—2026
TitusGardner
I turn brand priorities, cultural moments and big ideas into social-first stories people choose to watch.
Strategy → Concept → Create → Talent Open to what’s next(01)
My campaigns
Campaigns I helped lead from strategy and concept through production and performance.
Campaign spotlight / Super Bowl LX
FedEx delivers the biggest moments.
I helped lead the social strategy and on-site execution around Super Bowl LX, building a connected content slate that brought audiences behind the scenes of FedEx’s role in football’s biggest week.
My role: Campaign strategy, creative development, on-location production and on-camera content.
30Campaign posts
552KImpressions
29.8KEngagements
5.4%Engagement rate
Campaign Teaser
Built anticipation for FedEx’s presence at Super Bowl LX.
On the Road: San Francisco
A city-led travel story connecting the host market, culture and Super Bowl week.
NFL Honors
Social-first coverage from one of the NFL’s biggest nights.
VLT Van — Behind the Scenes
A behind-the-scenes look at the production and movement behind the moment.
Super Bowl Opening Night
Fast-turn event coverage created from the center of Super Bowl week.
Campaign spotlight / FESJC 2026
Social-first storytelling, on and off the course.
I led the social strategy and helped shape a connected slate of original content for the FedEx St. Jude Championship. Each format revealed a different side of the tournament—from player personality and fan culture to the details surrounding the event.
My role: Campaign strategy, creative development, production partnership and content execution.
Tee Times
A serialized player conversation format built for social, with a 27-second average watch time.
Digital Postcards
A visual recap format designed to package the atmosphere, people and details of tournament week.
On the Course
A longer-form look at the tournament experience and the stories surrounding the competition.
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How I work
One creative partner from the first insight to the final frame.
01 / Strategy
Find the reason to care.
Social, campaign, sponsorship and influencer strategy grounded in audience behavior.
02 / Concept
Make the idea ownable.
Creative concepts, copy and formats that feel native to culture and unmistakably true to the brand.
03 / Create
Build it for the feed.
Social-first video, photography, editing and on-location production across major moments.
04 / Talent
Bring the brand to life.
Hosting, interviewing and on-camera storytelling with an approachable, credible voice.
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Proof, not promise
Performance from creator-led and sponsorship storytelling.
50+Social-first pieces
2.19MFace of FedEx impressions
133K+Engagements
6.1%Engagement rate
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Content I’ve created
Individual social pieces I concepted, produced, edited or appeared in.
01
Power Moves — New York
Concept / Creator / Interview202602
Guess the Stat — Daniel Jones
Concept / Creator / Talent202503
Memphis Record Pressing
Story / Production202504
Super Bowl — New Orleans
Strategy / Creator202505
On the Road
Creator / Talent / Travel2024—2606
In the Community
Storytelling / Production2024—26(05)
About
Marketer turned in-house creator turned creative strategist.
I’m a multidisciplinary creative who can think through the brief, find the idea and make the work.
At FedEx, I’ve helped shape social storytelling around the NFL, PGA TOUR, UEFA Champions League and community initiatives—working across strategy, concept development, production and on-camera talent.
I’m at my best where brand strategy and culture meet: building ideas with a reason to exist, collaborating across teams and carrying the work all the way through execution.
Memphis roots / Indianapolis next