Campaign 01 / NFL / San Francisco

Super
Bowl LX

Showing the scale of FedEx’s NFL sponsorship through the FedEx Air & Ground Players of the Year and the delivery of football’s biggest trophy.

The campaign connected two signature moments: celebrating the league’s standout air and ground performances and following a real FedEx courier as the Lombardi Trophy made its way to the Super Bowl.

30Posts
552KImpressions
29.8KEngagements
1,872Shares
5.4%Engagement rate
01 / The objective

Make the sponsorship visible.

The work demonstrated how FedEx shows up as a major NFL sponsor through the FedEx Air & Ground Players of the Year activation and the Lombardi Trophy delivery.

02 / My leadership

Lead it end to end.

I served as the campaign’s project manager, leading creative direction, concept development and on-site execution. I also stepped in front of the camera as campaign talent throughout Super Bowl week.

03 / Collaboration

One team. Five channels.

On my second Super Bowl assignment, I partnered closely with FedEx Production and Sponsorship. The work ran across Instagram, Facebook, TikTok, X and LinkedIn, with additional visibility through internal email communications.

FedEx Delivers the Biggest Moments in Sports

A Super Bowl LX football delivered inside a FedEx box
(01) Campaign work

From San
Francisco

Campaign Teaser

Building anticipation for FedEx’s presence at Super Bowl LX.

On the Road: San Francisco

A host-city story connecting culture, travel and Super Bowl week.

NFL Honors

Social-first coverage surrounding the FedEx Air & Ground Players of the Year.

Lombardi Trophy Delivery

A behind-the-scenes look at a real FedEx courier delivering football’s biggest trophy.

Opening Night

Fast-turn coverage created from the center of Super Bowl week.

Campaign impact
FedEx social’s most-engaged sponsorship campaign.

The campaign was recognized internally by FedEx C-suite and senior leadership.